In November of 2022 a friend and mentor of mine reached out to me to create a logo for an action committee in the greater Lehigh Valley area. The committee is led by St. Luke's Sacred Heart Campus in Allentown, Pennsylvania, and made up of many notable organizations such as, The United Way, Pinebrook Family Answers, Unconditional Child Care, Greater Valley YMCA, Volunteers of America, and CAI of Allentown. The committee's goals are to raise awareness and funding for early childhood intervention programs. They wanted a logo that reflected their goals and values and created an emotional connection for viewers, but also looked very clean and professional.
The logo features various shades of blue selected to reflect similar colors to the primary St. Luke's logo. I chose orange as the secondary color to create a focal point on the child's handprint and to emphasize that the committee's goal is to help children in need above all else. I also considered the psychology behind these colors as they pertain to a childcare setting. The color blue is considered a calming color that relieves anxiety and aggression, while orange is a warm and nurturing color in these settings.
SHEAC CYAN
CMYK 58/12/0/0
RGB 91/182/231
HEX #5BB6E7
SHEAC BLUE
CMYK 80/52/1/0
RGB 57/116/185
HEX #3974B9
SHEAC NAVY
CMYK 100/84/27/12
RGB 27/65/118
HEX #1B4176
SHEAC ORANGE
CMYK 2/58/100/0
RGB 240/132/33
HEX #F08421
I wanted the typefaces chosen to reflect the professionalism and clean layout of most healthcare and hospital websites. I felt that Georgia was an excellent choice to achieve this aesthetic because of it's legibility and clean distribution of its x-height and cap height. I chose Sitka as a secondary typeface because the client requested the secondary type to be thin and similar to Georgia.
Georgia
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Sitka
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The logo is featured on nearly every slide of the committee's presentation, and was presented multiple times to various panels. It even made its way as far as Washington D.C. to be presented to boards and staff-members of various congress members.
